
2025 Connected Retail Experience Study: Mobility is Driving Associate Productivity

This report, based on insights from grocery and specialty retail executives, reveals how retailers are leveraging mobile-first strategies to enhance associate productivity and operational efficiency. Seamless connectivity and robust network infrastructure are pivotal in modern retail, enabling mobile-first solutions and AI advancements to optimize associate productivity, enhance customer engagement, and ensure operational efficiency. Building on this foundation, the report examines the strategic use of AI and mobile technologies, such as inventory tracking apps and push-to-talk systems, to bridge the gap between current capabilities and future needs. With personalized customer experiences and streamlined operations as the goal, the report highlights both the challenges and opportunities shaping the connected retail experience.