The demands of visual content have never been greater, and the role of Creative Operations in meeting these demands is evolving rapidly. Creative and marketing teams today face challenges not just in producing compelling content, but also in managing processes, workflows, and technologies that support scalable, effective content creation.

This year’s report explores how leading enterprise marketing and creative teams are navigating these challenges, while driving efficiency with Al innovation. Through a study conducted by Rocketium and Demand Metric, over 200 professionals shared insights into team structure, spending, tool usage, collaboration, measurement, and the everyday friction that hinders their efforts.

The findings are clear: creative inefficiencies are delaying campaign launches, wasting ad spend, and impacting revenue. Yet, they also highlight opportunities to streamline workflows, reduce cycle times, drive better outcomes, and enhance creative operations with Al.

This report presents key benchmarks, common challenges, and practical recommendations to help teams build stronger, more efficient creative operations; enabling them to deliver the right message to the right audience at the right time.